3-Month Online Certificate Program in AI-Powered Performance Marketing

In Association with Cognizance IIT Roorkee

Master AI. Build Real-World Projects. Get Placement-Ready.

Apply Now – ₹19,999

Special Offer — Cognizance IIT Roorkee Exclusive

Register before March 14th and get an exclusive invite to the Campus Immersion Day at IIT Roorkee

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Starts: 18 April 2026
3 Months (Live Weekend Sessions)
Cognizance IIT Roorkee Certified

Why an AI Program Backed by Cognizance IIT Roorkee's Legacy?

Most courses teach theory. We prepare you for the industry.

3-Month Live Learning

Live interactive weekend sessions (Sat-Sun). Not pre-recorded.

Real-World Implementation

From Prompt Engineering to full Agentic Workflows. Theory → Project → Career.

Career Acceleration

Resume building, LinkedIn optimization, Mock interviews.

Backed by IIT Roorkee Legacy

India's premier technical institution since 1847 powering your AI career.

OFFICIAL ASSOCIATION

Your Gateway to the IIT Roorkee Legacy

Delivered by Aylence in official association with Cognizance, the annual technical festival of IIT Roorkee — India's first engineering institution (Est. 1847).

Cognizance IIT Roorkee is one of Asia's largest technical festivals, a premier platform for innovation and technology. By joining this program, you connect with the prestigious IIT Roorkee ecosystem and gain recognition backed by decades of academic excellence.

  • Association: Certificate issued in collaboration with Cognizance IIT Roorkee
  • Execution: Course delivery, mentorship, and career support by Aylence
Apply Now

AI Powered Performance Marketing

Use AI to reduce creative time by 60%

Milestone 1 • Duration: 4 Weeks
MODULE 1 – 4
4 Modules
MODULE 1

Foundations of Performance Marketing + AI
Day 1
  • What is Performance Marketing?
  • Marketing Funnel (TOFU, MOFU, BOFU)
  • CAC, ROAS, CTR, CPC, LTV
  • How AI is Changing Digital Marketing
Day 2
  • Market Research using AI
  • Competitor Research
  • Offer Creation Framework
  • Customer Persona Building using AI
Assignment:
Create a complete funnel strategy for a dummy brand.
MODULE 2

Copywriting & Ad Creatives using AI
Day 1
  • Psychology of Buying
  • Hook-Story-Offer Framework
  • Writing High-Converting Ad Copies
Day 2
  • AI for Copywriting
  • AI for Creative Ideation
  • Generating Video Scripts
  • Creating Scroll-Stopping Hooks
Mini Project:
Create 10 ad copies + 5 creative concepts for a niche.
MODULE 3

Meta Ads (Facebook & Instagram) Basics
Day 1
  • Meta Ads Manager Overview
  • Campaign Structure
  • Pixel Setup
  • Audience Targeting
Day 2
  • Conversion Campaign Setup
  • Custom & Lookalike Audiences
  • AI Assisted Audience Research
Mini Project:
Launch a Lead Generation Campaign (Simulation)
MODULE 4

Meta Ads Advanced Optimization
Day 1
  • Scaling Campaigns
  • Budget Optimization
  • A/B Testing Framework
Day 2
  • Reading Ad Metrics
  • Creative Testing Strategy
  • AI Based Performance Analysis
Mini Project:
Optimize a Low Performing Campaign Case Study.
Milestone 2 • Duration: 4 Weeks
MODULE 5 – 8
4 Modules
MODULE 5

Google Ads (Search + Display)
Day 1
  • Search Ads Structure
  • Keyword Research using AI
  • Match Types
Day 2
  • Writing Search Ads
  • Bidding Strategy
  • Conversion Tracking Setup
Mini Project:
Create a High-Intent Search Campaign Strategy.
MODULE 6

YouTube & Video Advertising
Day 1
  • YouTube Ads Structure
  • Video Ad Psychology
  • Script Writing using AI
Day 2
  • Targeting Strategy
  • Retargeting Strategy
  • Funnel Mapping
Mini Project:
Create YouTube Ad Strategy for E-commerce Brand.
MODULE 7

Landing Pages & Funnel Building
Day 1
  • High-Converting Landing Page Structure
  • Copy Placement & CTA Strategy
Day 2
  • AI Landing Page Copywriting
  • Funnel Optimization
  • Heatmap & Behavior Analysis
Mini Project:
Build a Landing Page Wireframe.
MODULE 8

Conversion Rate Optimization (CRO)
Day 1
  • CRO Framework
  • Psychological Triggers
Day 2
  • AI for CRO Testing
  • Analytics Interpretation
  • Funnel Drop-off Analysis
Mini Project:
Improve an Existing Funnel Case Study.
Milestone 3 • Duration: 4 Weeks
MODULE 9 – 12
Final Capstone
MODULE 9

Email & WhatsApp Automation
Day 1
  • Email Marketing Fundamentals
  • Sequence Building
Day 2
  • AI Email Copywriting
  • WhatsApp Automation
  • Lead Nurturing Strategy
Mini Project:
Design 7-Day Lead Nurturing Sequence.
MODULE 10

E-commerce & D2C Performance Strategy
Day 1
  • Scaling E-commerce Ads
  • Product Selection Strategy
  • Offer Stacking
Day 2
  • Retargeting Framework
  • Cart Abandonment Strategy
  • AI Based Product Research
Mini Project:
Build Full Funnel for D2C Brand.
MODULE 11

Analytics & Performance Scaling
Day 1
  • Google Analytics Overview
  • Attribution Models
  • Tracking KPIs
Day 2
  • Scaling Strategy Framework
  • Budget Allocation Strategy
  • Forecasting Revenue using Metrics
Mini Project:
Create a Scaling Plan for ₹1L/month Ad Budget.
MODULE 12

Capstone Project Week
Full Week Practice

Students Choose:
  • E-commerce Brand
  • Coaching Business
  • SaaS Product
  • Local Service Business
  • Personal Brand
Deliverables:
  • Complete Funnel Strategy
  • Meta + Google Campaign Plan
  • Ad Creatives & Copies
  • Budget & ROAS Projection
  • Automation Flow
  • Analytics Dashboard Plan
Final Weekend:
  • Campaign Presentation
  • Strategy Defense
  • Feedback & Optimization Plan
  • Portfolio Preparation

Walk into Interviews with a Portfolio, Not Just a Certificate.

Build and deploy an end-to-end AI solution solving real business problems.

AI Customer Support Agent

Build an intelligent agent that handles customer queries autonomously.

Automated Social Media Generator

Create AI-powered content generation and scheduling system.

Sales Lead Scoring & Automation

Develop ML-based lead qualification and automated outreach.

Certificate

Certification & Placement Support

Upon successful completion, receive a co-branded certificate from Cognizance IIT Roorkee and Aylence — recognized across the industry and backed by the IIT Roorkee legacy.

Placement Support Includes:

ATS Resume Building
LinkedIn Optimization
1:1 Mock Interviews
Hiring Partner Connect
EXCLUSIVE OPPORTUNITY

Experience IIT Roorkee!

Register by March 14, 2026 and receive an exclusive invitation to Campus Immersion Day.

Walk the IIT Roorkee Campus
Network with Mentors & Cognizance Team
Attend Cognizance 2026 Technical Festival
Reserve My Spot at IIT Roorkee
⚡ Limited immersion slots available. Course registration mandatory.

Feedback from Our Previous Workshops

Who Should Enroll?

Students (Pre-Final / Final Year)

Stand out from the crowd with an IIT Roorkee-backed AI certification and a portfolio of real projects.

Early-Career Professionals (0–3 Years)

Accelerate your career growth with in-demand AI skills and placement support from day one.

Career Switchers

Transition into AI with structured learning, hands-on projects, and career guidance from industry mentors.

This is a Career-Defining Program.

Live Instruction

No pre-recorded videos

Hands-On Mentorship

Real-time doubt solving

Outcome Focused

Placement-oriented structure

Your Future in AI Starts Here.

Certified by Cognizance IIT Roorkee
Batch Starting 18 April 2026. Limited Seats.

Program Fee ₹29,999
₹19,999
Offer valid until March 14, 2026 or till seats last.
Apply Now & Claim Campus Immersion Invite
100+ Hours Live Learning
3 Industry Projects + 1 Capstone
Dedicated Placement Support
Certificate from Cognizance IIT Roorkee
Untitled Design 4 1

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